Hokkaido Gains Traction as Tourists Look North, Shifting Focus from Japan's Traditional Hubs

While Tokyo and Kyoto have historically anchored Japan's tourism industry, a noticeable shift is occurring, drawing explorers northward toward the rugged, volcanic expanses of Hokkaido. Travelers are increasingly seeking out wide-open spaces and authentic experiences, deliberately moving away from the well-trodden southern circuits. This northern island provides a refreshing change of pace, trading urban density for vast, tranquil wilderness.

Hokkaido commands approximately 20 percent of Japan’s total land area, yet it is home to only about 5 percent of the population. This demographic reality allows for the exploration of largely untamed natural landscapes. The island’s allure lies in its commitment to environmental preservation, where the focus of any visit centers on the surrounding nature rather than merely ticking off famous sights. The region retains an air of mystique, resisting standardized tourist formulas, which strongly appeals to those desiring a deeper sense of discovery. The pristine lakes and sweeping vistas serve as a reminder of travel's fundamental purpose: the search for space and meaning.

This northern territory is a haven for outdoor enthusiasts, boasting unspoiled nature, top-tier skiing facilities, and the distinct cultural heritage of the indigenous Ainu people. For those seeking a blend of comfort and immersion, Hoshino Resorts TOMAMU is situated across hundreds of hectares of forest, offering accommodations intentionally designed to blur the lines between indoor and outdoor environments. Operating year-round, the resort spans roughly 1,000 hectares. Its dining philosophy emphasizes local sourcing, featuring regional specialties like artisanal cheeses and premium Wagyu beef, ensuring direct support for the surrounding agricultural communities.

A major draw is the UNKAI Terrace, accessible via a gondola ride that offers visitors views of sunrises over a sea of clouds. Established in 2006, the terrace sits at an elevation of 1,088 meters above sea level and has welcomed over 1.78 million tourists since its inception. The Cloud Round path features suspended walkways, creating the sensation of floating between the earth and the sky. This path operates during the green season until mid-October; the 2025 season is scheduled to run until October 14. Adventure seekers can continue onward for a complete 360-degree panoramic view of the valley below.

Nearby Lake Shikaribetsu offers guided excursions led by local experts who share intimate knowledge of the area. Morning tours provide excellent opportunities to spot the Pika, a small mammal considered a living relic of the Ice Age. These guided trips contextualize the region's unique ecology, which also supports brown bears and deer populations.

Hokkaido also navigates a complex relationship with its wildlife, particularly concerning increased encounters with bears in local settlements. In the Shimukappu area, specialists are working to foster balanced coexistence, viewing the bears as neighbors. Hokkaido’s brown bears, closely related to North American grizzlies, represent a large subspecies. Professor Yoshikazu Sato from Rakuno Gakuen University in Ebetsu has dedicated over three decades to studying bear ecology. Authorities are attempting to implement new management strategies; for instance, the town of Naie is offering hunters a daily wage of 10,300 yen for patrolling duties, although recruitment remains challenging due to the inherent risks involved.