LONDON -- The online sustainability platform Good on You, which has garnered support from notable figures such as Emma Watson, is broadening its scope by entering the beauty sector. The initiative aims to address the pressing issues surrounding the production processes of beauty products and their broader impact on communities.
Previously focused solely on fashion, Good on You has introduced a new vertical that evaluates brand ethics in the beauty industry based on publicly available data. Sandra Capponi, cofounder of Good on You, emphasized the platform’s ambition to foster a sustainable future across various sectors, stating, “As we launch into beauty and expand our tools to help the industry do better, we see there's a clear opportunity for greater transparency across almost every major issue we've rated brands on.”
The platform employs a five-point rating scale to assess cosmetics companies on environmental practices, animal welfare, and labor issues. This includes criteria such as vegan and cruelty-free certifications, climate impact, and human rights practices. A recent scorecard released by Good on You revealed that a significant number of beauty brands lack transparency, with 84% failing to disclose actions toward ensuring living wages in their supply chains.
Moreover, 78% of brands do not have certifications indicating they do not test on animals, while 80% of larger beauty companies do not report their progress on greenhouse gas emissions targets. Good on You is also enhancing its web and social media platforms for commercial clients, including Farfetch and Klarna, through its Ratings API.