Ray-Ban Names BLACKPINK's Jennie as Global Brand Ambassador

13:49, 10 April

Edited by: Katerina S.

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On April 9, 2026, iconic eyewear manufacturer Ray-Ban, an EssilorLuxottica brand, officially announced the appointment of Jennie from the South Korean group BLACKPINK as its new Global Brand Ambassador. This initiative is designed to strengthen the connection between the brand's heritage and modern global consumers whose preferences are shaped by the music industry and fashion trends.

Ray-Ban believes Jennie possesses a personality that perfectly reflects the brand's core philosophy. Her effortless confidence aligns with Ray-Ban’s long-term marketing strategy of maintaining cultural relevance. The brand views Jennie as a figure who embodies a focus on self-expression and visionary design. The announcement follows her recent headlining performance at ComplexCon Hong Kong, highlighting her ongoing prominence in the entertainment world.

Jennie’s portfolio includes long-standing partnerships with Chanel, where she has served as a global ambassador since 2019, and Calvin Klein, with whom she launched a capsule collection in 2023.

The partnership kicked off with a campaign showcasing a curated selection of eyewear styles favored by Jennie. The collection highlights 90s-inspired "wrap shield" silhouettes alongside retro-feminine cat-eye frames. This debut of new styles arrived alongside the launch of the second-generation Ray-Ban Meta Blayzer Optics smart glasses.

Developed in collaboration with Meta, these new smart glasses cater to prescription lens users and feature an upgraded 3K Ultra HD camera and a battery life of up to eight hours on a single charge. The Blayzer Optics and Scriber Optics models offer thinner frames and ergonomic details like spring hinges and adjustable nose pads for all-day comfort.

Jennie described the collaboration as an organic fit, stressing that true confidence is born from inner comfort and authentic self-expression. She remarked that Ray-Ban's qualities of simplicity, expressiveness, and everyday versatility resonate deeply with her own style philosophy.