Brazil Solidifies Global Presence with Wine Paris 2026 Commitment Following Record 2025 Export Growth

The Brazilian viticulture sector has officially confirmed its participation in the upcoming Wine Paris 2026 international exhibition, scheduled to take place from February 9 to 11. This marks the second consecutive appearance for the South American nation at this premier global trade event. The decision to return is bolstered by a surge in export performance throughout 2025, providing a strong foundation of confidence even as the industry prepares for potential market fluctuations and global economic volatility anticipated in 2026.

The financial figures from 2025 underscore a period of remarkable expansion for the industry. Total exports of Brazilian wines and sparkling wines climbed to 13.3 million USD, a testament to the strategic international outreach managed by the Wines of Brazil project. This represents a significant 26.14% increase in sales value compared to the previous year. Furthermore, the global footprint of Brazilian labels expanded to 63 different countries, marking a 31.25% rise in the number of international destinations reaching for Brazilian corks.

A closer look at the product categories reveals that sparkling wines were the primary engine of this growth. This segment saw a 37.85% jump in value and a 48.76% increase in export volume. Still wines also maintained a positive trajectory, with value rising by 23.64% and volume by 22.16%. When combining both categories, the total export volume for 2025 grew by 24.27% over 2024 levels. The most prominent markets driving this demand were Paraguay, Haiti, and the United States, which remained the top three importers of Brazilian viticultural products.

For the 2026 edition of Wine Paris, Brazil will be represented by a diverse group of eight prominent wineries:

• Aurora
• Bárbara Eliodora
• Casa Almeida Barreto
• Casa Valduga
• CRS Brands
• Garziera (Grupo Verano)
• Miolo
• Salton

This delegation highlights the country’s vast geographic viticultural range, featuring producers from the states of Rio Grande do Sul, Pernambuco, São Paulo, and Minas Gerais. Notably, Vinícola Aurora, the nation's largest producer, continues to dominate the domestic landscape, holding a market share of over 30% for still wines in Brazil. The organizational logistics for this international presence are spearheaded by the Wines of Brazil project, a collaborative effort coordinated by Consevitis-RS in partnership with ApexBrasil (the Brazilian Trade and Investment Promotion Agency).

This institutional support follows a highly successful pilot program at Wine Paris in 2025. During that initial foray, which featured only three wineries, the sector secured approximately 310,000 USD in immediate international contracts, with an additional 1.5 million USD in business projected over the following 12 months. Rafael Romagna, the head of the Wines of Brazil project, attributes the successes of 2025 to consistent international marketing and significant capital investments by individual wineries.

To maximize their impact in the French capital, a specialized side event is planned for February 12, 2026. Organized in conjunction with the Brazilian Embassy, this event will feature an educational masterclass and a Walkaround Tasting session designed to deepen the knowledge of international buyers and critics regarding the unique terroir of Brazilian regions. This initiative aims to build on the momentum of the previous year and establish long-term relationships with European distributors.

Despite the recent triumphs, Romagna maintains a pragmatic outlook for the near future. He has signaled a need for caution, identifying 2026 as a year that may present hurdles due to market instability and increasing protectionist trends worldwide. In this context, maintaining the high performance levels achieved in 2025 would be viewed as a significant victory. Nevertheless, the broader Brazilian market remains resilient; in the first quarter of 2025, total sales volume (including imports) grew by 7% to 82.5 million liters, with total market revenue expected to surpass 22 billion Brazilian Reais by the end of the year. The sparkling wine sector, which leads in export growth, also remains the most profitable segment within the domestic market.