Victoria's Secret Show Returns to New York October 15, 2025 with Refreshed Vision

The Victoria's Secret Fashion Show is scheduled to return to New York City on October 15, 2025. This event signifies a key moment in the brand's ongoing transformation, building on the inclusive and diverse presentation introduced during its 2024 revival.

Adam Selman, who was appointed Senior Vice President and Executive Creative Director in April, is leading the creative direction for the upcoming show. Selman's career includes notable work with Savage X Fenty, known for its inclusive lingerie collections, and designing for prominent artists such as Rihanna.

The 2024 show marked a departure from the brand's historical approach, consciously omitting elements like the Fantasy Bra and elaborate early 2000s hairstyles. This strategic shift aims to cultivate a more contemporary and responsible brand image, prioritizing inclusivity, diversity, and innovation while still delivering the visual spectacle that has defined Victoria's Secret.

The brand's commitment to inclusivity was demonstrated in the 2024 show's casting, which featured a diverse range of models, including transgender and plus-size individuals, as well as those over 40. This inclusive approach is a direct response to past criticisms regarding the brand's narrow beauty standards.

Public reception to the show's revival has been varied, with some viewers expressing optimism about the changes and others remaining critical of the styling and overall execution. Victoria's Secret reported modest revenue growth in 2024, with net sales reaching $6.23 billion, though the company continues to navigate challenges in achieving profitability, underscoring the balance required between brand revitalization and financial health. For the second quarter of 2025, the company reported net sales of $1.459 billion, a 3% increase year-over-year, with comparable sales up 4%. However, operating income and net income saw a decrease compared to the prior year. Victoria's Secret has revised its full-year 2025 revenue guidance upwards to $6.330-$6.410 billion.