Louis Vuitton Names Shin Min A as New House Ambassador

The esteemed French fashion house, Louis Vuitton, has officially confirmed the appointment of South Korean actress Shin Min A as a new House Ambassador. This strategic move is set to take effect starting in January 2026. This announcement follows closely on the heels of her recent appearance in Harper's Bazaar Korea, where she showcased the brand's exquisite jewelry and ready-to-wear collections.

Louis Vuitton’s decision to align with Shin Min A stems from her public persona, widely regarded as both elegant and warm. This image perfectly mirrors the core aesthetic values upheld by the fashion house. Her established and respected acting career, featuring prominent roles in successful dramas such as Hometown Cha-Cha-Cha and Our Blues, significantly complements her sophisticated style profile.

Public attention surrounding this partnership intensified considerably after Shin Min A attended her wedding to actor Kim Woo Bin on December 20, 2025. During the ceremony, she notably wore striking Louis Vuitton diamond jewelry. Specifically, she was seen sporting the Galaxy diamond necklace paired with LV stud earrings, an appearance that effectively highlighted her close connection to the brand’s high jewelry line.

The role of a House Ambassador traditionally entails representing the brand across global advertising campaigns and engaging in various creative collaborations. For the actress, this appointment marks a significant milestone in a career spanning more than two decades, characterized by consistent popularity and artistic merit. Born on April 5, 1984, Shin Min A is recognized for her versatility, having successfully navigated diverse genres, including her memorable performance in My Girlfriend Is a Gumiho.

The brand highly values her unwavering elegance and her innate ability to project an aura of refinement. This quality is central to Louis Vuitton's contemporary strategy, which aims to seamlessly blend its rich heritage with forward-thinking innovation. Her selection is seen as a powerful reinforcement of the brand’s commitment to associating with figures who embody timeless grace.

This partnership is anticipated to elevate Louis Vuitton’s presence in key Asian markets while simultaneously leveraging Shin Min A’s established international appeal. Her proven track record in delivering critically acclaimed performances ensures that any campaign she fronts will carry significant weight and cultural resonance. The formal commencement of her duties in 2026 is eagerly awaited by industry watchers.