Jaden Smith Appointed Creative Director for Christian Louboutin Menswear

Jaden Smith has been appointed as the inaugural Creative Director for Christian Louboutin's menswear division, marking a significant moment for the French luxury brand. This is the first time an individual outside of the founder's direct circle has been given such a key creative role. Christian Louboutin expressed strong confidence in Smith's artistic vision, emphasizing his ability to bring a fresh, intergenerational perspective to the brand. Smith, already established in music, acting, and fashion through his MSFTSrep brand, is expected to infuse his distinctive aesthetic into the iconic house.

Smith's first capsule collection is slated for presentation in January 2026, coinciding with Paris Fashion Week Men's. This appointment is anticipated to promote greater diversity and introduce new voices within the high-fashion sector. The menswear line, launched in 2010, currently accounts for 24% of the brand's overall revenue. Smith's involvement is expected to further energize this segment, blending his artistic sensibilities with the established elegance of the Christian Louboutin brand. The partnership between Louboutin and Smith began with a meeting in 2019, built on mutual respect for individuality and creative expression.

Louboutin described Smith as a natural fit, citing his rich and multidimensional world, inspiring style, and remarkable curiosity. Smith stated that merging his vision with Louboutin's feels natural due to a shared worldview and appreciation for creative freedom. He aims to honor the brand's heritage while shaping its future through his unique lens. The Christian Louboutin menswear line has experienced consistent growth since its inception, with the brand opening its first men's-only boutique in Paris in 2011. Smith's influence extends to his advocacy for gender-fluid fashion, challenging norms and encouraging self-expression, a spirit likely to permeate his work for Christian Louboutin.