Calvin Klein Unveils Spring 2026 Denim Campaign Featuring Jungkook and Rosie Perez

On February 24, 2026, the iconic fashion house Calvin Klein officially debuted its "Spring 2026" denim campaign across a comprehensive global network of digital, retail, and outdoor media channels. To capture the essence of the collection, the brand enlisted the visionary talent of Mert Alas, a director and photographer celebrated for his distinctive cinematic approach. Alas, whose previous collaborations include luxury giants like Gucci and Dior, utilized his signature hyper-realistic lighting and vibrant color palettes to bring a high-fashion intensity to the campaign's visual narrative.

The centerpiece of this seasonal launch is a dynamic short film that artfully weaves together choreography, music, and meticulous styling to showcase denim as a powerful medium for personal expression. The collection itself highlights essential denim silhouettes, most notably the "90s Straight" model and the more relaxed "Baggy" fit. These are paired with reimagined "Trucker" jackets featuring sophisticated new finishes, alongside oversized bombers and the brand's quintessential logo t-shirts. The result is a curated aesthetic that bridges the gap between nostalgic vintage American influences and the cutting-edge trends of contemporary fashion.

Global brand ambassador Jungkook, the world-renowned artist from BTS who has been a face of Calvin Klein since March 2023, returns to lead the campaign with a focus on functionality and comfort. Reflecting on the new designs, Jungkook noted how the collection seamlessly integrates the spirit of the 1990s with a modern sensibility. He expressed a personal affinity for the pieces, stating that Calvin Klein jeans are truly "made for living." For the artist, the campaign provided a unique opportunity to merge his professional passions—music, dance, and fashion—within a vibrant, urban environment.

Adding a layer of authentic New York grit and glamour, the campaign film features a special appearance by the legendary actress Rosie Perez. Known for her breakout role in "Do the Right Thing" and her Academy Award-nominated performance in "Fearless," Perez has long been a cinematic representative for Puerto Rican women in New York City. In this campaign, she portrays a record store owner who welcomes Jungkook into her shop, creating a narrative bridge between the city's rich cultural history and its modern creative energy.

This latest endeavor continues the long-standing tradition of Calvin Klein as a pioneer in the fashion industry. Since its founding in New York in 1968, the brand has consistently pushed boundaries, famously transforming denim and underwear into global cultural phenomena during the 1980s with iconic campaigns featuring stars like Brooke Shields. By blending high-concept artistry with wearable, everyday style, the Spring 2026 campaign reaffirms the brand's position at the intersection of heritage and innovation.

The strategic rollout of the campaign ensures that the "Spring 2026" vision reaches a diverse international audience. By leveraging high-traffic outdoor media and immersive digital platforms, Calvin Klein maintains its status as a dominant force in the global fashion landscape. The collaboration between a K-pop icon like Jungkook and a New York staple like Rosie Perez underscores the brand's ability to unite different generations and cultural backgrounds under a single, cohesive aesthetic vision.