AI technology is transforming how colleges manage their online reputations and assess student performance. Institutions often struggle with online reviews, with satisfied students rarely sharing positive feedback. AI can help encourage these individuals to leave reviews, as noted by Anthony Will, CEO of Reputation Resolutions.
Will emphasizes that AI can streamline the process of gathering feedback by pre-populating surveys with suggested comments based on students' experiences. This approach not only increases positive reviews but also helps institutions handle negative feedback constructively.
AI tools can also assist colleges in addressing reviews that violate platform guidelines, making it easier to remove inappropriate content. Additionally, AI can analyze trends in reviews, allowing institutions to identify systemic issues and improve their offerings.
Beyond reputation management, AI could revolutionize student assessments. Instead of traditional grading systems, AI-powered reviews could provide a multidimensional view of a student's abilities, gathering insights from professors, peers, and mentors.
Imagine a platform similar to Glassdoor, where students receive detailed, AI-generated evaluations that highlight strengths and areas for improvement. This could offer a more comprehensive signal to future employers, capturing both hard and soft skills.
While challenges like authenticity and bias remain, AI presents a promising solution for colleges to adapt to the evolving educational landscape and better serve their students.