Spotify is set to introduce a payment system for video content creators starting January 2, 2025, as part of its strategy to compete with YouTube.
The platform aims to attract more talent by providing a new revenue source for creators currently monetizing on YouTube. This initiative follows Spotify's previous foray into video content through podcasts.
In conjunction with the payment system, Spotify plans to reduce ad interruptions in podcasts, enhancing user experience and potentially increasing listener engagement.
While specific details regarding payment structures remain undisclosed, the initiative seeks to position Spotify as a viable alternative for creators looking to expand their audience.
The changes will initially roll out in the United States, United Kingdom, Australia, and Canada.