The adoption of digital transactions, particularly QRIS, is reshaping the water utility sector in Indonesia, according to industry leaders. This shift is aimed at reducing fraud and data theft risks while enhancing customer convenience.
Arief Wisnu Cahyono, Chairman of the Association of Water Supply Companies, highlighted that many customers are already utilizing digital payment methods. QRIS, known for its robust security features, not only minimizes fraud risks but also lowers banking administrative costs for customers.
Compared to traditional payment methods, QRIS transactions are faster, though they do require a stable internet connection, which can be a challenge in certain regions. Additionally, QRIS faces competition from established payment systems like credit cards and other digital wallets.
Despite its advantages, many customers still lack understanding of how QRIS operates, necessitating further education. While QRIS offers security, there are still concerns regarding potential misuse for fraudulent purposes, underscoring the need for stringent monitoring.
The transition to digital payments is beneficial for water utility companies, allowing them to expand services and streamline financial management. It also reduces operational costs, such as transportation and labor, making businesses more efficient.
Ultimately, the digitalization of transactions is fostering innovation within the industry, enabling water supply companies to leverage various digital platforms for improved marketing strategies and customer engagement.