Max Verstappen Named AlphaTauri Ambassador: Formula 1 Driver Extends Influence into Fashion with Red Bull's Brand

Max Verstappen, the four-time Formula 1 world champion, has been appointed as the global brand ambassador for AlphaTauri, Red Bull's premium fashion lifestyle brand. This collaboration will see Verstappen showcasing AlphaTauri apparel during his travels to the 24 Formula 1 locations in 2025. AlphaTauri offers a range of functional apparel and accessories for both men and women, including waterproof jackets, stretch blazers, hats, scarves, wallets, and bags. Verstappen described his personal style as "very basic" but anticipates that the partnership with AlphaTauri will refine his fashion sense. Verstappen's partner, Brazilian model Kelly Piquet, is a prominent figure in the fashion world, attending events such as Paris Fashion Week. Piquet's familiarity with both the fashion and Formula 1 circuits underscores the intersection of these two industries. Verstappen emphasizes the importance of authenticity and self-representation in building his brand, both on and off the track.