Meta's AI Investments Boost User Engagement and Attract Advertisers; Llama Model to Lead Industry

Meta's strategic AI investments are directly benefiting its advertising business and increasing user engagement across platforms. CEO Mark Zuckerberg reported an 8% increase in Facebook usage and a 6% rise on Instagram due to AI-driven content recommendation improvements. The company's CFO, Susan Li, noted that 4 million advertisers are now utilizing Meta's AI ad generation tools, a significant increase from 1 million six months prior. Meta's open-source approach to AI, particularly with its Llama models, has garnered attention. Zuckerberg aims for Llama 4 to lead the industry with multimodal and agentive capabilities. While monetization strategies for Llama are still being developed, investors are impressed with Meta's progress in AI.