DENVER, Dec. 18, 2024 – RE/MAX Holdings, Inc., the parent company of RE/MAX and Motto Mortgage, has launched a new commerce media network, making it the first real estate brand to do so. This initiative aims to create new revenue streams and enhance advertising opportunities within the homebuying market.
The RE/MAX Media Network will utilize the company's extensive digital ecosystem, including websites and email newsletters, to connect advertisers with potential homebuyers at critical moments in their purchasing journey. Erik Carlson, CEO of RE/MAX Holdings, emphasized the initiative's role in fostering a dynamic marketplace for brands.
Advertisers from various sectors, including home improvement and financial services, will have access to a targeted platform designed for effective consumer engagement. The partnership with Kontrol Media will ensure robust analytics and seamless integration.
This launch aligns with RE/MAX's broader vision of modernization and reinforces its reputation as an industry innovator. Carlson stated, 'We are proud to forge new territory and create opportunities for our partners, agents, and consumers alike.'