December 5, 2024 - OpenAI's CEO, Sam Altman, announced the launch of new products and features, including the highly anticipated video generation model from text, named Sora, and a new reasoning AI model, provisionally called o1-preview.
The company will commence a series of daily announcements on December 5, 2024, dubbed '12 Days of Shipmas,' revealing new capabilities over the following twelve days. This initiative aims to generate excitement by unveiling new features daily, while showcasing OpenAI's advancements in a festive manner.
Sora is designed to simplify video production, targeting content creators and businesses. However, its development has sparked controversy, as some artists claim they were utilized during the alpha testing phase without compensation or proper acknowledgment.
Alongside Sora, OpenAI plans to introduce a new reasoning model expected to enhance the AI's ability to understand and process complex tasks, potentially strengthening AI applications across various sectors.
The release of Sora coincides with heightened competition in the AI video creation sector, particularly with Google's introduction of the video model, Veo. Both models compete for dominance in a growing market, with Sora focusing on creative storytelling and artistic adaptability, while Veo emphasizes consistency and control over visual production.
The full launch of the reasoning model o1 is viewed as a crucial move to bolster OpenAI's position against competitors such as Google's Bard and Anthropic's Claude.