BMW Reichhart in Mauthausen is undergoing a significant modernization project starting in May 2025, adopting the new "Retail Next" design concept. This initiative aims to create one of Austria's most advanced car dealerships by March 2026, enhancing customer experience and streamlining consultations.
The revamped office space will nearly double to 1,700 square meters. Sustainable infrastructure is a key focus, with plans to expand the PV system to 600 kWP and battery storage to 600 kWH. A PV carport accommodating 32 vehicles will also be constructed.
The "Retail Next" concept prioritizes customer needs through innovative design, spatial structure, and digital processes, fostering a modern environment for personal interaction and vehicle presentation. The construction emphasizes energy efficiency and ecological considerations.