Microsoft integrates openai's sora into azure ai foundry

Microsoft announced the integration of OpenAI's Sora into its Azure AI Foundry at Build 2025. This move positions Microsoft at the forefront of AI-assisted multimedia content creation. The integration includes a 'Video Playground' for developers to experiment with video generation models like Sora. Developers can customize aspects such as ratio, resolution, and video duration. Sora will be accessible through the Azure OpenAI Service, allowing developers to incorporate video generation into their applications. Companies like T&Pm are already using Sora via Azure OpenAI Service to visualize concepts and scale ideas to production.