Google introduced a new AI-powered search mode at its annual developer conference, Google I/O, in Mountain View, California.
CEO Sundar Pichai called it a complete rethinking of search, allowing for more complex queries and follow-up questions. The new AI mode uses advanced reasoning and multi-modal inputs to deliver layered results.
Currently available in the United States, the feature will gradually expand to other regions. Google says its search engine is now the world's most widely used Gen AI product, serving over 1.5 billion users with generative results.
However, the shift has sparked concern among publishers, advertisers, and regulators. Analysts warn that reducing reliance on link-based search may cut into the visibility of third-party sites.
The new AI layout could diminish ad impressions and direct visits, potentially upending the financial ecosystem. Google also announced a new "Ultra" subscription tier for its most powerful AI tools, priced at $250 a month.