Zendaya Collaborates with On for Innovative Cloudzone Moon Sneaker Launch

Global icon Zendaya has officially ventured into footwear design with her first collaboration alongside Swiss performance brand On. The result is the Cloudzone Moon sneaker, a fusion of On's signature CloudTec® cushioning technology and Zendaya's distinctive personal style. This launch is part of the "Be Every You" campaign, which began on August 7, 2025, celebrating individuality and self-expression through movement.

The Cloudzone Moon sneaker is engineered for both athletic functionality and everyday wear, featuring a breathable mesh upper, a robust heel structure for stability, and enhanced forefoot padding for comfort. Complementing the footwear, On is also releasing a Fall/Winter 2025 apparel collection with contemporary silhouettes made from lightweight, breathable materials. A second shoe, the Cloudtilt Moon, is scheduled for an October release, designed for recovery and all-day comfort with a sock-like knit upper and On's CloudTec® Phase sole.

Founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, On has a history of athletic footwear innovation. The brand's core CloudTec® technology, developed from Bernhard's experiments, aims to provide both cushioned landings and powerful take-offs. On's commitment to innovation is further demonstrated by technologies like LightSpray, which uses robotic arms for a more sustainable upper manufacturing process, reducing carbon emissions by 75% compared to traditional methods.

Zendaya's involvement in the "Be Every You" campaign highlights her personal connection to movement as a tool for self-discovery and identity. She stated, "Movement has always been a part of how I connect with myself, and movement looks different for everyone." The campaign, directed by Bardia Zeinali and styled by Law Roach, utilizes cinematic visuals to explore themes of duality and self-perception. The Cloudzone Moon and accompanying apparel are now available globally through On's retail channels.