Fashion Icon Twiggy Fronts Burberry’s Spring/Summer 2026 Campaign Under the Direction of Daniel Lee

The legendary fashion icon of the 1960s, Twiggy, who will reach the age of 77 in 2026, has returned to the spotlight as the face of Burberry’s Spring/Summer 2026 campaign. This creative endeavor, led by Chief Creative Officer Daniel Lee, continues to explore the deep-seated relationship between high fashion and the world of music. The campaign finds its inspiration in the vibrant energy and diverse history of the British music scene, reinforcing the brand's identity as a cornerstone of United Kingdom culture and style.

For the Summer 2026 collection, the design language focuses on a silhouette described as "neat and narrow," offering a modern take on classic elegance. A highlight of the season is the introduction of new trench coat variations, including the Summerside, Rayne, and Isleworth models, which draw direct inspiration from the technical details of Burberry coats dating back to 1927. The collection also showcases a range of ensembles that blend contemporary tailoring with heritage accents, such as a sharp pantsuit styled with a textured leather jacket featuring distinctive fringe details.

The SS26 campaign, captured by photographer Sam Rock, emphasizes the importance of spontaneity, physical gesture, and natural posing. This artistic direction supports the idea that fashion is not merely a visual display but something that is meant to be "lived and performed" by the wearer. Daniel Lee elaborated on the campaign's underlying philosophy, noting that music serves as a medium that pushes boundaries, blurs traditional lines, and ultimately defines the codes of fashion. He emphasized that the collection is fundamentally about self-expression, originality, and a sense of collective belonging.

The inclusion of Twiggy, a central figure of the 1960s fashion revolution, highlights Burberry’s commitment to creating a timeless and intergenerational appeal. Twiggy, born Dame Lesley Lawson, became a global phenomenon during the "Twiggymania" era of the mid-1960s, where her look famously challenged the modeling industry's established standards. Her career took off at age 16 after she received her signature short haircut, leading to her being named the "Face of 1966" by the Daily Express. Her lasting impact on the industry was recently celebrated at the 2026 Girls On Film Awards in London, where a documentary about her life was honored in the Best Documentary category. In 2019, she was appointed a Dame Commander of the Order of the British Empire (DBE) for her significant contributions to fashion, the arts, and charity.

Joining Twiggy in this multi-generational campaign is Maya Wigram, along with several prominent figures from the next generation of British talent. The cast includes Sonny Ashcroft, the son of The Verve’s lead singer Richard Ashcroft, and Albert Cocker, the son of Pulp’s Jarvis Cocker. By uniting these diverse personalities, Burberry bridges the gap between different eras of British style and music, creating a narrative that celebrates both heritage and the future of creative expression. This strategic move ensures the brand remains relevant to both long-time admirers and a new, younger audience.