Hailey Bieber and SKYLRK Unveil Exclusive Limited-Edition Fashion Collaboration

On February 13, 2026, Hailey Bieber, the prominent entrepreneur and wife of global superstar Justin Bieber, officially pulled back the curtain on a highly anticipated limited-edition collection. This digital-first launch marks a significant milestone as the first major creative partnership between Hailey, the visionary behind the Rhode beauty empire, and SKYLRK, the fashion label owned by her husband. The online debut signifies a deepening of the professional ties between the two powerhouses, blending their distinct creative worlds into a singular fashion statement.

The visual narrative of the campaign was captured by the acclaimed photographer Hugo Comte, whose signature style perfectly complements the minimalist aesthetic of the SKYLRK brand. In these striking images, Hailey Bieber showcases a capsule collection that seamlessly integrates her personal style with the brand's understated design philosophy. The range features a diverse array of items, including sophisticated outerwear, comfortable loungewear, footwear, and various accessories. A standout piece in the collection is the personalized HB leather hooded jacket, which carries a premium price tag of 1400 dollars. The campaign's black-and-white imagery evokes a raw, 1990s-inspired atmosphere, characterized by Comte’s unique textures and a timeless, almost anachronistic quality.

Dominated by a refined grey color palette, the collection merges SKYLRK’s core focus on comfort with more defined, architectural silhouettes. Hailey Bieber herself has described the aesthetic of this collaboration as sporty romanticism, a term that captures the balance between functional athletic wear and high-fashion elegance. This design direction marks a departure from standard streetwear, offering a more structured approach to everyday apparel while maintaining the effortless cool that both the model and the brand are known for.

This fashion milestone arrives during a period of intense professional activity for the couple. Earlier in February 2026, Justin Bieber was a notable figure at the 68th Annual Grammy Awards, where his 2025 studio album, Swag, received several prestigious nominations. Simultaneously, Hailey has been aggressively scaling her beauty brand, Rhode. The brand recently celebrated an exclusive launch in Australia and New Zealand through a partnership with the beauty retailer Mecca. This expansion into the Australian market is particularly noteworthy, as the region currently holds the record for the highest number of sign-ups on Rhode’s international waiting list, underscoring the massive demand for her skincare products in the Southern Hemisphere.

The evolution of SKYLRK is also a key part of this story. Reported to have been established by Justin Bieber in 2023, the brand initially carved out a niche for itself by focusing primarily on footwear. This latest drop, however, signals a strategic pivot toward a more comprehensive lifestyle offering, expanding its reach into apparel and high-end accessories. By diversifying the product line, SKYLRK is positioning itself as a serious contender in the luxury streetwear market.

Ultimately, the simultaneous launch of the SKYLRK collection and the international expansion of Rhode highlights a sophisticated and highly coordinated growth strategy. The Biebers are not merely individual celebrities but are increasingly operating as a unified force within the consumer goods sector. Their ability to synchronize major product launches across different industries—fashion and beauty—demonstrates a calculated approach to building a multi-faceted business legacy that resonates with a global audience.