The fashion industry faces a significant challenge in reducing waste and improving textile production efficiency. Smartex, a Portuguese startup, addresses this issue with an AI-powered solution designed to revolutionize the production process. The company's technology uses cameras and artificial intelligence to detect textile flaws during production, minimizing waste.
Smartex's technology has already achieved substantial results, preventing over one million kilograms of fabric waste in the last three years. This is crucial, considering the Ellen MacArthur Foundation's report that the fashion industry disposes of a truckload of clothing every second. The company aims to enhance production efficiency and reduce the industry's environmental impact.
Investors, including the H&M Group and Amazon, have recognized Smartex's potential and invested in the company. This support underscores the confidence in Smartex's ability to digitize and promote sustainability within the fashion industry. Smartex plans to develop an operating system for the fashion industry's entire supply chain, enabling brands to monitor production and reduce water consumption.