Onversed, a startup founded in Malaga in 2022 by Raquel Pérez and Mariana Flink, is revolutionizing the fashion design industry by integrating 3D technology and artificial intelligence. The company addresses the disconnect between the fashion sector and virtuality, offering a solution to minimize costs and errors in the design process.
Onversed creates virtual replicas of designs, allowing designers to identify and rectify flaws before physical production. This digital twin technology enables designers to digitize collections rapidly, without needing specialized technical expertise or equipment. The company also provides multi-platform presence services, including website and virtual store development.
María Soledad López, an artist who uses Onversed, highlights the benefits of the digital twin in reducing time and material waste. The technology helps her avoid errors in fabric alignment and logo placement, saving both manual effort and financial resources. Onversed also aids in visualizing products in online marketplaces and social media, improving brand positioning and enabling pre-sale and capsule collection options.
Fundalogy, the investment arm of Fundación Unicaja, supports Onversed due to its commitment to social and environmental responsibility. The digital approach reduces emissions, water usage, and waste associated with traditional textile manufacturing. Furthermore, Onversed's technology extends beyond textiles, offering virtual try-on solutions for jewelry brands like Lipper, enabling customers to visualize products before purchase.