The fashion industry is undergoing a significant transformation, with a growing emphasis on sustainability and circularity. United Repair Centre, led by Thami Schweichler, is at the forefront of this movement, advocating for repair as a core value in the fashion ecosystem.
United Repair Centre collaborates with major clothing brands like The North Face and Levi's, developing repair programs to extend the lifespan of their products. Their approach involves a company-wide strategy, encompassing technology, logistics, and marketing to make repair a seamless experience for both brands and consumers. They currently handle around 50,000 repairs annually, demonstrating their commitment to quality and scalability.
The social impact is also a key aspect of their operations, providing employment opportunities for newcomers and refugees. Schweichler emphasizes that repair is essential for circular services like recommerce and rental to thrive. With increasing European legislation enforcing sustainability, the question is no longer if brands should offer repair, but how.
Repair fosters customer loyalty and provides valuable product information for design improvements. Brands are encouraged to embrace circular innovations more broadly, with government support playing a crucial role in accelerating the transition. The industry is moving towards a future where sustainability is not just about making a positive impact, but also about profitability.