Kimhaie, a Chinese apparel manufacturer, is pioneering a new approach to showcasing its products globally. The company has launched a virtual showroom in collaboration with Style3D. This platform allows clients to explore collections without leaving their homes.
Visitors can view models in 3D, alter fabric colors, and experiment with textures. They can even use VR glasses for a fully immersive experience. This online showroom is particularly beneficial for buyers and designers from other countries.
It eliminates the need for travel to fabric fairs or waiting for sample deliveries. All details, including stitching, fit, and design, are readily accessible. The platform also allows for immediate visualization of different materials on the garment.
The interactive nature of the project is a key feature. Customers can adjust model parameters in real-time. They can also switch fabrics or choose different colors. The platform currently offers dozens of items, including jackets, dresses, and suits.
Other brands are also embracing virtual experiences. Marni has launched a virtual world for outfit creation. Balmain has its own online space with 3D mannequins. Gucci and H&M have introduced clothing in Roblox, allowing users to try on looks via avatars.
Kimhaie recognizes that digital technology is not just for luxury brands. The company aims to create an accessible and engaging virtual storefront. This allows clothing to appear as if it were held in hand. Such showrooms may become standard across the industry.