Oasis and Paul Smith Celebrate 30 Years of '(What's the Story) Morning Glory?' with Landmark Collection

Oasis is marking the 30th anniversary of their iconic album, '(What's the Story) Morning Glory?', with a special collaboration alongside renowned designer Paul Smith. This limited-edition capsule collection artfully blends the distinctive fashion of the 1990s with the enduring musical legacy of the British band.

The thoughtfully curated range includes graphic t-shirts, caps, bags, and outerwear, each piece adorned with evocative Oasis lyrics and a unique logo that merges the band's signature four-color stripe with Paul Smith's iconic multi-stripe design. This collection serves as a vibrant tribute to the 1990s, a pivotal era for British rock and fashion characterized by rebellion, style, and significant cultural impact.

The connection between Oasis and Paul Smith is historically significant, notably demonstrated when Noel Gallagher wore a Paul Smith suit for the debut album 'Definitely Maybe' in 1994. This collaboration not only honors that foundational period but also reinforces the symbiotic relationship between music and fashion that continues to resonate across generations. The 1990s Britpop scene, with Oasis at its forefront, was intrinsically linked to a distinct fashion movement, with brands like Adidas, Fred Perry, and Dr. Martens becoming synonymous with the era. The band members' adoption of casual wear, parkas, and football shirts cemented a style that celebrated working-class roots and a confident Britishness, often referred to as 'Cool Britannia.'

Complementing this fashion tribute, Oasis is currently undertaking a highly anticipated reunion tour. The tour commenced in Cardiff, Wales, on July 4, 2025, and is scheduled to conclude in Brazil in November, marking their first live performances since their 2009 split. The reunion announcement in August 2024 led to a significant surge in Oasis's music charting, with several releases re-entering the UK charts. The initial ticket sales presented challenges for fans, including long queue times and website errors, highlighting the immense demand. In response, additional dates were added across various UK cities, including multiple nights at London's Wembley Stadium and Manchester's Heaton Park. The tour has since expanded globally, with dates announced in North America, including sold-out shows at the Rose Bowl Stadium in Pasadena, California, on September 6 and 7, 2025.