Brazil’s 2026 Winter Olympic Uniforms: A Fusion of Moncler’s Alpine Heritage and Osklen’s Creative Vision

The upcoming 2026 Winter Olympic Games in Milan-Cortina are already generating significant buzz, particularly regarding the aesthetic presentation of the Brazilian delegation. In a landmark move for the nation’s winter sports presence, the official team apparel has been unveiled as a high-profile collaboration between the prestigious Italian fashion house Moncler and the renowned Brazilian designer Oskar Metsavaht, the visionary founder of the Osklen brand. This partnership represents a sophisticated intersection of high-end fashion and athletic performance, setting a new standard for the country's Olympic identity.

This unique synergy combines Moncler’s storied expertise in technical winter wear with Metsavaht’s distinct creative philosophy. Oskar Metsavaht, who also serves as the honorary consul of Estonia in Rio de Janeiro, described the collection as a form of "psychological armor." He emphasized that the garments are designed to instill a profound sense of focus and national pride in the athletes as they step onto the world stage. Moncler CEO Remo Ruffini highlighted that the collaboration was rooted in Metsavaht’s authentic understanding of mountain environments, gained from his background as a former snowboarder. Notably, this project marks Moncler’s first official return to the Olympic arena since 1968.

During the highly anticipated opening ceremony, flagbearers Lucas Pinheiro Braaten and skeleton pilot Nicole Silveira will showcase specially engineered capes crafted from recycled nylon. These garments pay homage to the iconic Moncler Karakorum jacket, featuring a hidden yet powerful detail: an image of the Brazilian flag printed on the interior to symbolize deep-seated national pride. The rest of the Brazilian contingent will be outfitted in sleek blue and green ensembles that honor the national colors. Metsavaht intentionally steered away from conventional folkloric motifs, opting instead for a minimalist and rigorous silhouette that represents clarity and purity of purpose.

A pivotal figure in securing this prestigious sponsorship for Team Brazil was alpine skier Lucas Pinheiro Braaten. Beyond his athletic prowess, Braaten serves as a global ambassador for Moncler. His extensive network and influence within the elite circles of international alpine skiing proved instrumental in bridging the gap between the Brazilian Olympic committee and the Italian luxury brand, ultimately facilitating this historic partnership.

Strategic consultant Giulini Schauer pointed to Brazil’s presentation as one of the most talked-about fashion moments of the upcoming Games. She noted that this collaboration reinforces a global trend that gained significant momentum during the Paris 2024 Olympics, where the merging of luxury fashion and professional sports became a core strategy to enhance the international appeal and cultural relevance of the Olympic movement. This shift reflects a move toward treating the Games as a premier global stage for lifestyle and brand storytelling.

The Moncler and Metsavaht partnership is emblematic of a wider movement at the Milan-Cortina Games, where luxury labels are increasingly integrated into technical sports gear to balance aesthetics with functionality. This trend is visible across several major delegations: the Italian team will compete in kits designed by EA7 Emporio Armani, the sports label founded by the late Giorgio Armani. Meanwhile, the United States team will once again be dressed by Ralph Lauren, with the added modern touch of base layers provided by Kim Kardashian’s Skims brand. This convergence of high fashion and elite athletics continues to redefine the visual landscape of international competition.