Mango has introduced 'Mango Stylist', an AI-powered virtual fashion assistant. This tool aims to improve the online shopping experience through personalized recommendations and trend exploration.
Currently available in ten markets, including the United States and several European countries, the stylist uses advanced algorithms. It analyzes user preferences to offer tailored suggestions and complete outfit pairings from Mango's product range.
The virtual assistant is integrated into both Mango's e-commerce platform and its Instagram account. This initiative aligns with Mango's 2024-2026 strategic plan, which focuses on technological innovation and data management.
Since 2018, Mango has developed over 15 machine learning platforms. These platforms are applied in areas such as pricing, design, and customer service. 'Mango Stylist' marks a significant step for the brand in integrating AI within the retail sector.