Hockerty has launched an advanced AI-powered virtual assistant on its website. This assistant, available 24/7, intelligently manages customer interactions in multiple languages.
Named Sofia, the assistant is built on a sophisticated AI stack. It routes customer inquiries to specialized AI agents for customer service, order updates, and personalized wedding style recommendations.
Sofia leverages Hockerty's menswear expertise and product database to suggest outfits for any occasion. The system integrates multiple AI providers for continuous innovation and smarter responses.
Future enhancements include image recognition for product suggestions and voice interaction. Users will also be able to upload photos and design custom garments with Sofia's guidance.
This project is part of Hockerty's strategy to merge technology and craftsmanship. The goal is to offer a personalized experience for each customer.