Informa Markets' fashion portfolio recently released the "2025 U.S. Fashion Consumer Outlook Report," revealing significant shifts in consumer behavior and digital adoption. The report analyzes data from a survey of 800 American consumers, combined with in-depth industry analysis, providing essential insights for fashion industry decision-makers.
Digital commerce continues to lead the retail landscape, with 55% of consumers preferring online retail platforms. Half of all shoppers prioritize buying directly from brand websites. Social commerce is also gaining traction, with 38% of consumers engaging on platforms like Instagram Shopping and TikTok Shop.
Price remains a primary factor in consumer decisions, as 40% of shoppers prioritize affordability. Environmental consciousness is also important, with 32% considering ethical production. Most shoppers are willing to pay up to a 10% premium for eco-friendly options.
Generational and Gender Trends
Women account for 71% of total spending on beauty, grooming, and accessories, while men lead with 53% of total spending on footwear and investment pieces. Generational influence extends to home goods, with young women leading in home décor purchases.
The Rise of AI in Fashion
Artificial intelligence is transforming retail through product recommendations, inventory management, and personalized shopping experiences. Social media platforms are crucial discovery channels, making social-first strategies essential for brands to connect with digitally engaged consumers.