Louis Vuitton has officially entered the cosmetics arena with the launch of its first-ever makeup collection, La Beauté Louis Vuitton. This significant expansion into the beauty sector features a sophisticated range of products designed to embody the brand's core values of travel, artistry, and enduring quality.
Helming the creative direction for La Beauté is globally acclaimed makeup artist Dame Pat McGrath. With extensive experience crafting looks for Louis Vuitton's fashion shows, McGrath brings her visionary talent and deep understanding of the brand's aesthetic to this new venture. Her involvement underscores Louis Vuitton's commitment to establishing a strong presence in the competitive luxury beauty market.
The debut collection is anchored by LV Rouge lipsticks, available in 55 shades across creamy satin and velvety matte finishes. These lipsticks are formulated with a high percentage of skincare ingredients, including hyaluronic acid and shea butter, and are delicately scented with notes of mimosa, jasmine, and rose, a fragrance developed in collaboration with Louis Vuitton's master perfumer, Jacques Cavallier Belletrud. Complementing the lipsticks are 10 LV Baume tinted lip balms, offering sheer, hydrating color, and eight LV Ombres eyeshadow palettes, each containing four versatile shades.
Reflecting Louis Vuitton's heritage, the packaging for La Beauté is as exquisite as the formulas. Inspired by the brand's iconic trunk-making artistry, the cases are designed to be refillable and heirloom-worthy, incorporating elements like a unique floral motif lock system. The collection includes accessories such as small leather goods and elegant cases, further integrating the beauty line with the maison's established luxury codes.
The launch of La Beauté aligns with a broader trend of fashion houses expanding into the beauty sector, a market that has demonstrated remarkable resilience and growth. The global luxury cosmetics market is projected to continue its upward trajectory, with consumers increasingly seeking high-quality, innovative products that blend artistry with performance. Louis Vuitton's entry, with its emphasis on exceptional craftsmanship and Pat McGrath's creative direction, aims to set a new benchmark for luxury beauty, merging the brand's storied legacy with the vibrant world of cosmetics.
The La Beauté Louis Vuitton collection is set to launch globally on August 29, with digital pre-orders beginning on August 25.