Lectra's Neteven solution enables fashion brands to sell directly on TikTok Shop. This integration allows brands to connect with a younger, highly engaged audience through shoppable videos and live shopping streams.
Neteven simplifies product distribution, automates processes, and provides advanced analytics for improved sales. Social media and search engines are crucial for brand discovery, with significant consumer engagement in these channels.
This collaboration enables brands to capitalize on social commerce, which is expected to experience substantial growth. Neteven with TikTok Shop offers a strategic tool for enhancing engagement, brand awareness, and sales within the digital landscape. Lectra continues to support fashion brands in their digital transformation journey.