A$AP Rocky Appointed as New House Ambassador for Chanel

The esteemed French fashion house, Chanel, has officially confirmed the appointment of rapper A$AP Rocky as a new House Ambassador. This creative partnership, aligning with the vision of the new Creative Director, Matthieu Blazy, serves as a clear acknowledgment of the musician's wide-ranging talents. Furthermore, this move perfectly complements Chanel's present aesthetic direction.

This designation is particularly noteworthy as A$AP Rocky becomes the first African American male ambassador in the entire history of the fashion house. It is worth noting that this is not his first collaboration with Blazy; the rapper previously featured in advertising campaigns for Bottega Veneta during Blazy's tenure there.

To commemorate this significant announcement, a promotional video was unveiled. This piece is cinematic in scope, resembling a short film in its execution and scale. Directed by Michel Gondry, the film stars both A$AP Rocky and actress Margaret Qualley. The premiere took place on November 30, 2025. The narrative adopts a retro aesthetic reminiscent of the silent films of the 1920s, unfolding against the backdrop of New York City. This visual serves as a prologue leading up to the forthcoming Chanel Métiers d'Art 2026 show.

Matthieu Blazy expressed his sincere pleasure regarding the appointment, remarking that the artist consistently pours his heart into every endeavor and always exhibits genuine kindness. A$AP Rocky, who in October 2025 received the CFDA's 'Fashion Icon' title, reciprocated the praise. He stated that Blazy's imagination propels fashion forward, noting that his creations feel both deeply sensitive and powerfully executed.

The Chanel Métiers d'Art 2026 collection show is scheduled for December 2, 2025, in New York. This event marks the first presentation of this specific collection under Blazy's creative direction. It also signifies the House's return to the city for a major show for the first time since 2018, when Karl Lagerfeld presented a collection at the Metropolitan Museum of Art.

The decision to host the show in New York carries symbolic weight. Blazy himself lived and worked in the city between 2016 and 2019, serving as the Director of Women's Ready-to-Wear Design at Calvin Klein under the leadership of Raf Simons. Bruno Pavlovsky, President of Chanel Fashion, emphasized that New York remains an absolutely crucial location for both the image and the commercial success of the House.

This partnership is expected to further solidify Chanel's connection with contemporary culture while maintaining its high-fashion heritage. A$AP Rocky's influence across music, fashion, and art makes him a compelling choice to represent the brand's evolving narrative in the global marketplace.