Kendall Jenner Named Global Face of Emporio Armani Fragrance Line

Armani Beauty has officially confirmed a significant new collaboration, announcing Kendall Jenner as the global ambassador for the Emporio Armani fragrance division. This high-profile partnership coincides perfectly with the forthcoming launch of a brand-new women's perfume, titled Power of You Eau de Parfum.

The rollout schedule for the Power of You fragrance is strategically staggered across key global markets. Initial availability is slated for Europe on January 20, 2026. Following this, the scent will debut in the United States in March, with an Asian market launch scheduled for April. This new offering is positioned as the feminine counterpart to the successful Stronger With You men's fragrance, which originally debuted back in 2017.

The composition of the new perfume is designed to offer a modern gourmand experience. Key aromatic elements incorporated into the blend include passion fruit, bright citrus notes, frangipani, and rich Madagascan vanilla absolute. Richard Pinault, the Global President of Armani Beauty, elaborated on the decision to select Jenner. He cited her considerable cultural impact and the strong resonance she maintains with Generation Z consumers as primary factors in the choice.

This appointment further solidifies Jenner's standing in the beauty world, building upon her existing role as a global ambassador for L'Oréal Paris, a position she has held since 2023. An important detail surrounding the fragrance's development is that the final formulation received the personal endorsement of Giorgio Armani himself shortly before his passing in September 2025.

The visual campaign supporting the launch, expertly captured by photographer and director Gordon von Steiner, is set to an evocative soundtrack featuring the track "Born Slippy" by the band Underworld. The creative direction emphasizes themes of movement and raw energy. Jenner is depicted in dynamic dance sequences, aiming to reflect a more spontaneous and authentic interpretation of contemporary femininity. Jenner herself commented on the partnership, describing the decision to collaborate as an "obvious choice," emphasizing that the brand has consistently inspired her to embrace her true self.