In Trach Xa village, near Hanoi, the rhythmic hum of sewing machines continues to represent a pathway to prosperity, upholding a centuries-old tradition. The village's craft of tailoring Ao Dai, Vietnam's traditional long dress, continues to flourish after receiving national recognition as an intangible cultural heritage.
This acknowledgment has significantly boosted business in 2025. Local tailor Vu Thi Hang, with 14 years of experience, notes increased visibility at exhibitions and bazaars. Orders have surged, with some shops requesting up to 1,000 dresses for staff uniforms.
The tourism sector is also becoming a key driver in 2025. The government plans to promote tourism in the area, leading to visits from domestic and international tour groups. More than 100 households in the village are now involved in Ao Dai production, blending traditional hand-stitching with digital platforms and e-commerce to expand beyond the village. The preservation of this tradition hinges on making it economically viable for future generations.
Culture remains both a destination and a driving force for economic development. The Ao Dai is expected to contribute to the overall economic and cultural progress of Vietnam in 2025. Fashion programs at universities are nurturing new talent in ethnic fashion design, ensuring the tradition's continuation.