Agritourism is experiencing a surge in popularity in 2025, as travelers seek authentic and immersive farm experiences. Platforms like Harvest Hosts report significant interest in agritourism among RVers, with many desiring hands-on farm work during their trips. Pitchup.com also indicates that a notable portion of top campgrounds are farm-based.
Dr. Marta Soligo from the University of Nevada, Las Vegas, suggests this trend reflects a growing desire to connect with nature, offering a unique opportunity to engage with the natural world. Farms providing hands-on experiences, such as winemaking and fruit picking, are gaining traction.
Travelers can explore luxurious farm-stay options globally. Spier Wine Farm in Stellenbosch, South Africa, features a hotel designed to immerse guests in farm life, with gardens, seasonal menus, and interactions with winemakers. Windy Hill Farm and Preserve in Loudon, Tennessee, offers all-inclusive stays with activities like gardening and beekeeping. Australia has also seen an increase in farm-related tourism experiences, with destinations like Beltana Farm in Canberra offering unique accommodations and truffle hunts.
Agritourism may also expand into business travel, with venues potentially joining the MICE sector, further integrating authentic experiences into various aspects of tourism. The global agritourism market is projected to reach $173.4 billion by 2035, demonstrating the increasing demand for experiential travel and rural engagement.