Mirae Asset Campaign Sets Record for Financial Literacy Among Female Students

Mirae Asset Mutual Fund has secured official recognition from the India Book of Records for executing the largest investment-focused financial literacy campaign specifically targeting female participants across India. This extensive, 15-day educational drive, conducted as part of a broader Investor Awareness and Education effort, spanned from January 12, 2026, through January 26, 2026.

The initiative achieved significant scale, successfully engaging 39,833 girl students through 571 structured financial literacy programmes. These sessions were conducted across 45 cities and 320 colleges nationwide. The core mandate of this outreach was to cultivate foundational awareness regarding mutual funds and to foster early investment habits among young women preparing to make independent financial determinations.

The program emphasized structured, in-person learning modules designed to ensure students grasped the fundamental principles of saving, investing, and responsible financial judgment. This focus addresses a documented gap, as women in India currently hold approximately 25% of mutual fund folios and typically initiate investing five years later than their male counterparts, with initial ticket sizes often being nearly half.

A formal felicitation ceremony marking this achievement took place on February 25, 2026, at the Mirae Asset Mutual Fund Head Office in Mumbai. Dignitaries present included Ms. Seema Manikkoth, an Official Representative from the India & Asia Book of Records, and Mr. Swarup Anand Mohanty, CEO and Vice-Chairman of Mirae Asset Investment Managers (India) Pvt. Ltd. (MAIMI).

Mr. Mohanty articulated the strategic importance of the endeavor, emphasizing that introducing financial knowledge early contributes to building the capital confidence women require as their economic role expands. The India Book of Records, affiliated with the Asia Book of Records, verifies achievements according to the Asian Protocol of Records (APRs). By reaching nearly 40,000 students, the campaign represents a substantial step toward fostering financial empowerment and informed decision-making among the next generation of female investors in India.