On December 2, 2024, Chanel presented its highly anticipated Métiers d'art 2024-2025 collection, showcasing a celebration of craftsmanship and artistry in the fashion world. The event took place on the picturesque West Lake in Zhejiang province, China, providing a dreamlike backdrop as models appeared to walk on water.
The collection featured a blend of classic Chanel aesthetics with contemporary elements, including tweed suits and iridescent winter dresses, paired with vibrant, boldly printed sweaters. A notable highlight was the striking makeup, characterized by thick black eyeliner that emphasized a sense of determination and independence.
Chanel's makeup artists crafted a fresh and luminous look with a glowy foundation, enhancing the models' natural beauty. The graphic eyeliner added depth and contrast, reflecting a resurgence of 90s and 2000s beauty trends, which have seen a revival on runways by designers such as Valentino and Prada.
This return to bold makeup signifies a shift from minimalistic styles to more assertive beauty expressions, where makeup becomes a powerful form of artistic expression, complementing avant-garde fashion collections that celebrate individuality.