Eleonora Morales, a leading figure in sustainable fashion, recently participated in the Expo Circular Caribe, where she shared insights on the importance of upcycling and the circular economy in fashion. Morales emphasized that the most sustainable items are those that already exist, advocating for a shift in consumer habits towards reusing and transforming existing clothing.
Her initiative, Garage Sale, which promotes the second-hand market, has gained traction over the past eight years. By encouraging individuals to see the potential in their unused garments, Morales has fostered a culture of sustainability in Colombia, proving that fashion can be both stylish and environmentally responsible.
In parallel, the second-hand luxury market is experiencing rapid growth, as highlighted by a recent JP Morgan analysis. The report notes that 75% of second-hand luxury items are in excellent condition, often priced 40-50% lower than new products. This shift presents a significant challenge to traditional luxury brands and reflects changing consumer preferences towards sustainable options.
Additionally, the upcoming El Troc event in Andorra aims to promote a new way of consuming through clothing exchanges, encouraging community engagement and awareness of sustainable practices. This event will not only facilitate the exchange of fashion items but also educate attendees on the environmental challenges posed by the fashion industry.