Sofia Coppola's new documentary, "Marc by Sofia," made its debut at the Venice Film Festival on September 2, 2025. The film offers an intimate look into the creative process of fashion icon Marc Jacobs, spanning 12 weeks leading up to his Spring 2024 fashion show.
Presented out of competition, the documentary utilizes Coppola's signature handheld camera style to capture candid moments, reflecting a friendship of over three decades between the filmmaker and the designer. "Marc by Sofia" also incorporates archival footage and artistic references that have shaped Jacobs' career, providing a rich visual and narrative depth. Coppola described the project as a personal endeavor, aiming to create a portrait made by a friend without being intrusive.
The premiere of the film coincides with reports that LVMH, the luxury goods conglomerate, is considering selling the Marc Jacobs brand. The brand is reportedly valued at approximately one billion US dollars, amidst a shifting luxury market landscape. According to The Wall Street Journal in July 2025, LVMH has been in discussions with potential buyers, including Authentic Brands Group and WHP Global.
This potential sale aligns with LVMH's strategy to streamline its portfolio and focus on core brands. The documentary, scheduled for a US theatrical release on September 15, 2025, has been praised for its intimate and conversational style. Its presence at the Venice Film Festival highlights the artistic collaboration between Coppola and Jacobs, while also offering insights into the current dynamics of the fashion industry, including potential brand restructurings in response to global market challenges.