The Via degli Dei, an ancient Etruscan route connecting Bologna and Florence, has made history as the first trail in the world to receive the prestigious GSTC certification from the Global Sustainable Tourism Council. This recognition highlights its commitment to sustainable tourism, making it a standout destination for travelers seeking unique cultural experiences.
Stretching through the breathtaking landscapes of the Tuscan-Emilian Apennines, the Via degli Dei offers more than just stunning views. It is a journey steeped in history, where visitors can immerse themselves in the rich cultural heritage of the twelve municipalities it traverses. Each step along this path reveals historical landmarks, local traditions, and gastronomic delights that reflect the region's identity.
Since the initiative began a decade ago, local authorities have collaborated to enhance the trail, developing a robust governance system that includes tourism operators, the Italian Alpine Club, and local associations. This teamwork has led to the creation of essential services for hikers, such as detailed maps, tourist packages, and the 'pilgrim's credential'—a unique passport for walkers that has already been stamped over 65,000 times.
In 2024, the trail welcomed 23,000 hikers, despite challenges posed by recent floods, showcasing its growing popularity. With 115,000 overnight stays recorded, the economic impact has surpassed 12 million euros, affirming its role as a vital driver of local tourism and economy.
Sustainability is at the heart of the Via degli Dei's mission. This means not only preserving the natural beauty and cultural significance of the area but also promoting responsible tourism practices. The initiative focuses on improving trail accessibility, educating visitors about environmental respect, and creating job opportunities through the growth of hospitality services.
As travelers seek meaningful experiences, the Via degli Dei stands out as a model of how tourism can harmonize with sustainability. Whether you're an avid hiker or a casual explorer, this trail offers a captivating journey through Italy's past and present, inviting you to discover its hidden treasures.