Taylor Swift's album 'Reputation' has surged back into the Billboard 200 chart's Top 5. This resurgence follows Swift's recent acquisition of her original master recordings. The deal, valued at $360 million, allows her to reclaim the rights to her first six studio albums.
The impact of this acquisition has been significant. Sales of 'Reputation' experienced a remarkable 1,184% increase within a week. Streaming activity also saw a substantial rise, with a 125% increase leading to 34.75 million on-demand streams.
Swift, a 14-time Grammy winner, shared her excitement about the deal via her official website. She expressed her joy and the significance of owning her entire body of work, including music videos, concert films, and unreleased tracks. The singer previously criticized the 2019 sale of her masters to Scooter Braun.