Indian rapper Hanumankind opened Netflix's annual Tudum event on May 31, 2025, at the Kia Forum in Los Angeles. The Kerala-based artist started the global event with a performance of his rap song, 'Run It Up,' accompanied by dancers dressed as Squid Game pink guards.
Hanumankind, also known as Sooraj Cherukat, previously collaborated with Netflix on 'The Game Don't Stop' for Squid Game Season 2. His performance was one of the night's major live acts, alongside Lady Gaga, who is set to appear in Wednesday Season 2.
The event featured premiere dates and trailers for shows like Squid Game and Stranger Things 5, including a preview of Wednesday Season 2. Hanumankind recently performed at Coachella in April 2025, showcasing hits like 'Big Dawgs' and 'Go to Sleep'.