Epidemic Sound Launches 'Adapt': AI-Powered Music Customization for Creators

Epidemic Sound is introducing Adapt, a new AI-powered feature designed to give content creators greater control over their soundtracks. This tool allows users to customize music by extending track lengths or altering instrumentation, all while ensuring fair compensation for the original artists.

The platform emphasizes a human-first approach to AI, with Adapt aiming to enhance both creator flexibility and artist income. For artists, Epidemic Sound is increasing bonus payouts for 2026, including a new $1 million pool for AI-related adaptations and raising the annual Soundtrack Bonus from $3.7 million to $4.2 million. This reinforces the company's commitment to valuing human artistry alongside technological advancements.

Oscar Höglund, CEO of Epidemic Sound, stated, "More freedom for creators, more visibility and income for artists, and stronger meaningful human connections—this is what a human-first approach to AI looks like, and it is the future of AI soundtracking." This initiative aligns with the music industry's exploration of AI as a tool to augment, rather than replace, creative processes.

Epidemic Sound's revenue saw a 29% increase in 2024, reaching $192.2 million, with its music streamed over 3 billion times daily across platforms like YouTube and TikTok. The company also recently acquired AI music recognition startup Song Sleuth, leading to the development of the Aentidote service, which aims to improve music tracking and monetization for user-generated content.

The company's artist-centric model includes competitive upfront payments, a 50/50 royalty split, and participation in bonus programs, with top earners making over $200,000 annually. Epidemic Sound's approach focuses on using AI as a collaborative partner to empower both creators and artists, fostering a sustainable ecosystem where technology enhances human creativity.