The iconic red carpet from the Cannes Film Festival is getting a sustainable makeover. Instead of being discarded, the material is being repurposed for creative projects, promoting environmental responsibility.
Over a ton of synthetic red material, walked on by numerous film stars, will be used in Marseille. It will be transformed into fashion accessories, theater props, and other creative items.
The initiative aims to reuse materials not intended for recycling. This includes unique women's handbags, glasses cases, wine bottle bags, and other items. This is a testament to the festival's commitment to environmental protection.