The Lyst Index Q3 2025: Analyzing the Shifts in Global Fashion Desire

Lyst, the influential fashion technology company renowned for its data-driven insights, has officially published its comprehensive report detailing the most significant trends and shifts observed during the third quarter of 2025. This highly anticipated index is meticulously compiled through the rigorous analysis of millions of consumer interactions, including search queries, product views, and sales conversions across various global platforms, thereby offering a definitive and accurate snapshot of current global fashion demand and consumer desire.

The ranking of the most coveted products for Q3 2025 reveals some notable shifts, although the continued dominance of comfortable footwear remains a key theme. Flip-flops retained the coveted number one spot, yet the consumer preference shifted dramatically. Demand pivoted sharply from the high-end luxury of The Row to the more accessible and ubiquitous Havaianas, which experienced a massive surge in interest, registering a significant 34% jump in searches and purchases. Securing the second position were the sophisticated and highly sought-after Saint Laurent Le Loafer shoes, demonstrating remarkable market traction with an impressive 66% growth rate. The third position was claimed by the perennial favorite, the COS Chunky Cashmere Sweater, successfully marking its return to the top ten rankings after its initial high-profile appearance during the fourth quarter of 2024. Furthermore, the viral appeal and media buzz surrounding the Skims piercing bra propelled it onto the list, earning a strong placement at the fifth spot among the most desired items.

Turning attention to the competitive brand rankings, Saint Laurent successfully claimed the coveted title of the world’s hottest brand, a major achievement that involved effectively unseating Miu Miu from its previous leading position. This significant movement at the very top was mirrored by other established luxury houses experiencing downward shifts in their overall ranking. Prada, for instance, also saw a noticeable dip in its standing within the index. Meanwhile, the decrease in consumer interest observed for Loewe was largely anticipated by industry observers, given the brand’s current transitional phase and necessary restructuring following the high-profile departure of its influential creative director, Jonathan Anderson.

Despite facing a general setback in the overall brand index, where it fell 3 positions, the French label Jacquemus still managed to secure a highly coveted spot in the product list. This success was driven by its highly anticipated collaboration with Nike, whose co-branded sneakers landed firmly at the seventh position. COS proved to be one of the major success stories of the quarter; not only did the brand feature prominently with its cashmere sweater among the most desired individual products, but it also climbed impressively to secure the third rank among the most popular brands globally, reflecting a strong consumer connection. Adding an element of heritage and surprise to the index, the long-established menswear brand Stone Island re-entered the list after a period of relative quiet, securing the nineteenth position.

The overarching trends highlighted by the Q3 2025 report suggest the emergence of a more mature and discerning consumer base. Shoppers are increasingly prioritizing core values such as authenticity and long-term durability when making purchasing decisions. There is a palpable and measurable rise in searches and engagement related to categories focused on sustainable development and the thoughtful reinterpretation of classic styles. This data strongly signals a widespread shift toward more conscious consumption habits and investment pieces across the global fashion market.

According to the expert analysts at Lyst, the fundamental key to achieving sustained success and relevance in this intensely competitive landscape is rooted in boldness and strategic innovation. The world’s most popular and rapidly growing brands are demonstrating that they are not content merely to keep pace with current market rhythms; instead, they are actively setting the tempo, defining new aesthetic benchmarks, and ultimately charting the future direction of global fashion.