Sisley K Makes London Fashion Week Debut, Showcasing Korean Design and Urban Minimalism

Sisley K, the contemporary fashion line from the renowned Sisley brand under the Benetton Group, is set to make its highly anticipated debut at London Fashion Week, running from September 18th to 22nd, 2025. This significant event follows the brand's successful introductions in Rome and Florence earlier this year, marking a key step in its European expansion.

The Sisley K collection is the brainchild of a talented Korean design team, bringing a fresh perspective to the brand's established identity. Known for its urban lifestyle and trend-setting approach since its inception in 1968, Sisley, acquired by Benetton in 1974, now presents Sisley K with a focus on essential tailoring and urban minimalism, designed for the modern, cosmopolitan woman. This venture aligns with the growing global recognition of Korean designers for their innovative and culturally rich contributions to fashion.

The autumn collection is presented through two distinct themes. 'Poetic Romance' offers a vision of sophisticated elegance with a romantic interpretation of bohemian elements. Complementing this is 'Day Traveler,' a versatile wardrobe designed for a dynamic, contemporary lifestyle, featuring practical yet stylish pieces. This dual inspiration aims to cater to a diverse range of modern women.

Sisley K's presence will be prominently featured at the brand's flagship London store on Oxford Street. The store will host a digital installation celebrating International Klein Blue (IKB), the iconic, intense ultramarine hue patented by artist Yves Klein. IKB, known for its association with immateriality and infinite possibility, has a rich history of influencing art and design and continues to resonate in contemporary fashion, reflecting broader trends of urban minimalism seen at London Fashion Week.

Following its London debut, a dedicated Sisley K space will remain a permanent feature on the ground floor of the Oxford Street store. The brand's international growth strategy also includes the establishment of new sections within Benetton Group stores in key Italian cities, underscoring a commitment to global expansion and connecting with consumers worldwide. This launch signifies a fusion of global creativity, offering a refined interpretation of contemporary style that appeals to evolving urban sensibilities.