Nike has postponed the launch of its new women's activewear brand, NikeSKIMS, developed in collaboration with Kim Kardashian's shapewear company, Skims. The initial debut, slated for Spring 2025, has been pushed back as both parties refine their product offerings.
The partnership, first announced in February 2025, is part of Nike's new CEO Elliott Hill's strategy to expand product lines and regain market share in the women's activewear sector. NikeSKIMS is expected to include training apparel, footwear, and accessories designed specifically for women.
Skims, launched in 2019, has gained popularity for its premium loungewear and shapewear. The collaboration aims to strengthen Nike's position in the women's activewear market, where competitors like Lululemon and Athleta are prominent. The delay allows for a more polished product launch, with both teams committed to ensuring the final offerings meet expectations.