New Balance has announced a global partnership with Grammy-winning artist Rosalía. The collaboration aims to merge Rosalía's distinctive style and artistic vision with the brand's ethos. This partnership highlights the convergence of music, fashion, and movement.
The launch of this partnership includes a five-part campaign directed by Alex Prager. The campaign follows Rosalía on a symbolic journey. It will culminate in the introduction of a unique New Balance x Rosalía logo.
A key element of the collaboration is the debut of the New Balance 204L sneaker. This new street sneaker blends retro running silhouettes with luxurious suede and 2000s-inspired design elements. The 204L is slated for a global release through New Balance channels in July 2025.