Madonna Fronts Relaunch of Dolce & Gabbana Fragrance 'The One'

Pop music luminary Madonna has been tapped as the face of the global advertising campaign marking the relaunch of the Dolce&Gabbana fragrance line, 'The One.' This high-profile collaboration signifies a major milestone in the enduring relationship between the superstar and the esteemed Italian fashion house. As part of the campaign, captured by photographer Mert Alas, Madonna has recorded her very first vocal performance entirely in Italian. She delivers a cover rendition of Patty Pravo's 1968 classic track, 'La bambola' (The Doll).

The fragrance collection itself has undergone a significant refresh and expansion. This revitalization includes the introduction of new, more potent formulations, such as The One Eau de Parfum Intense. These new iterations are scheduled to hit the market in January 2026, timed perfectly with the campaign rollout. Furthermore, the 'The One' expansion is set to feature The One Pour Homme Parfum. Beyond the aromatic profiles, the physical packaging has also seen updates: the women's bottles now feature a distinctive gold cap, while the men's versions are distinguished by a rich brown cap.

Gianluca Toniolo, Chief Operating Officer of Dolce&Gabbana Beauty, emphasized that selecting Madonna as the campaign's ambassador perfectly encapsulates the core concept of 'The One.' Toniolo highlighted the deep-rooted connection the artist shares with the House's history and established aesthetic codes, a bond spanning three decades. This choice underscores the brand's commitment to aligning with figures who truly embody their vision.

This partnership is strategically positioned as a cultural bridge, connecting different generations and diverse global audiences. The American pop icon is tasked with interpreting a quintessential symbol of Italian musical heritage to champion Italian style across international markets. It’s a powerful fusion of global celebrity and deep-seated Italian artistry, designed to resonate universally.

The decision to feature Madonna, an artist synonymous with reinvention and enduring influence, lends considerable weight to the fragrance relaunch. Her ability to remain relevant and captivating for so many years mirrors the timeless appeal Dolce&Gabbana aims to project through 'The One.' The visual and auditory elements of the campaign, especially the Italian language recording, are set to amplify the brand's Mediterranean roots while leveraging Madonna's massive global reach.

The introduction of the intensified EDP and the new men's parfum, coupled with the updated packaging aesthetics, signals a serious investment in revitalizing this flagship scent portfolio. The January 2026 launch date sets the stage for a major push in the luxury fragrance sector, utilizing Madonna’s star power as the primary catalyst for renewed consumer interest and market penetration.